Search Engine Optimization (SEO), or Search Engine Marketing, is the procedure of improving a web site to increase the likelihood of it ranking high in the major search engines. While there are countless options available to create a website, having the time and knowledge to create a well-designed, well-functioning, and well laid out website is a sure-fire road to success. The process can be tricky, because while you want your site to rank highly, you don’t want it to rank poorly. There are certain key elements to consider when making an SEO plan for your company. If you take the time and think through your plan, it will be easy for you to remain compliant with the many regulations and rules that are placed on web sites that display internet advertising.
Most SEO Consultants provides basic SEO consulting services.
These services include writing articles, creating content for websites, submitting them to directory sites, building back links, etc. If you hire a professional SEO consultant you will be paying for these services. However, here are some services that almost every SEO consultant offers.
When you begin your SEO project you will create the “search engine results page” or SERP. This is where you place the primary keywords that describe your product or service. Keywords play an important role in search engine optimization. The phrases people use to find your products or services will often contain the same words as your keywords. The phrase “How to get started with digital marketing” should be formatted in two distinct ways.
One way to format this phrase is “How to get started with digital marketing in the following ways”. The other way would be “In the following ways”, which is more natural looking. Meta descriptions should also be structured in this way. The meta description is not visible to the search engine, however when someone types a keyword into the query box the search engine displays the meta-description of the page before the search results.
Search engine optimization should not stop at page titles and click-through rates. Your webpage titles and click through rates should be optimized. Your meta description should be followed by a descriptive sentence about the page. The title tag and body tag should also follow this same thought process. These final sentences in the meta description can make or break a SEO campaign.
A successful SEO campaign starts with a thorough SEO audit.
Look over your website design from top to bottom. Check for usability, visually appealing, user-friendly. Look for user-experience issues, don’t waste money on new website design if the content doesn’t read well, make sure that your keywords are being used appropriately.
The final step is to start building link popularity and getting quality backlinks. It goes without saying that quality back links from authoritative sites like Yahoo or Bing will make the SEO campaign go more smoothly. Obtaining relevant backlinks from non-authoritative sites that have high PR will also help to increase your SEO ranking. Link building is essential to the success of any SEO campaign and an area where many webmasters often fail to grasp the importance. In order to make your online business more profitable, information architecture makes sense.
- Information architecture is the act of creating content, images, and videos that are search engine friendly.
- This includes everything from the choice of keywords to the structure of the website design.
- By implementing this technique into your website design you can achieve maximum SEO success.
- Search engine optimization is an intricate subject requiring an in depth understanding; don’t let your website fall by the wayside and contact a professional who can help you incorporate information architecture into your web design to achieve the ultimate SEO success.